Much like the October 1971 issue of Playboy that featured Darine Stern as the first black woman to pose for the Playboy magazine cover, Marge Simpson will soon be the first cartoon character to appear in November’s issue of Playboy as their first ever cartoon cover model.
Jimmy Jellinek, Playboy’s editor had this to say about the ground-breaking issue: “We decided to re-create [it] because it’s one of our most iconic covers,” Jellinek said, “and because Marge’s sexy blue beehive immediately made us think of Darine Stern, whose beautiful, voluminous hairdo was front and center on the October 1971 cover.” Of course, he did not mention the other more pressing issues surrounding Playboy Magazine these days.
This move is Playboy’s latest attempt to deal with the economic crisis. Even the popular adult entertainment magazine has been down 31% in sales over the last year and has seen its circulation decrease to 2.4 million according to a major publishing newsletter.
Can Marge Simpson, the wife of a beer-addict and mother of three kids really be the answer for Playboy’s financial woes? Hugh Hefner sure seems to think so. The move is also well planned since Darine Stern’s ever-graceful appearance in Playboy in the 1970′s was considered the golden age for Playboy. They are hoping that this move will have a similar effect by targeting the younger crowd and hopefully increasing their circulation to those spectacular 1970 levels.
If this semi-controversial move by Playboy pays off and it does successfully appeal to the younger demographics, expect more cartoon characters to be bearing it all in the very near future.
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