Sending out a personal letter to a business owner, with a handwritten address, almost guarantees that it will be read.
Today when we get overloaded with e-mails direct mail is a good way to capture the attention of a local business owner. Plus if you send it directly to the owner it will get in the right hands right away.
What do you want to include in the direct mail letter?
Ask if they are happy with the amount of clients that they have right now or if they could use some more. You want to tell them about yourself and your company but make sure you focus on how you can help them, make this about them and what they can benefit from your services.
Present the great opportunity that there is online. Show them some numbers of keywords, show them how many are looking for their service monthly.
You can also offer them a specific service, say for example to rank their business in Google Places. If you sell them on something small, they are happy with the result then you can go for the website. Create a website or rank the one they already have.
Put some urgency on them by including a free service or bonus of some kind if they contact you before a certain date. You can also let them know that you will send the same letter to their competitors and that you will only work with for example 1 dentist in Cleveland Ohio.
Local is not going anywhere and the number of potential clients out there is continuing to grow as the more conventional businesses are starting to see more and more potential in the Internet.
People aren’t looking in the phonebook anymore to find a local service, they are using some sort of digital device and that represents a massive opportunity for everyone.
Business marketing using direct mail is a way to go.
Creating solid mailing lists can be a very powerful toll to of any online business, as it will give you a chance to send out tips, promotions, notices and anything else that is closely related to your product.
At the end, you will have a long term income and it will give you a chance to make some money form offers without vesting funds on advertising. Direct mail techniques give you an opportunity to have a contact and a relationship with your potential customers. That’s a very powerful position and solid opportunity to make profit.
Scratch off postcards are the new way to send direct mail.
Getting customers with direct mail is not a thing of some past times. Direct mail letter is one of the best marketing strategies and a ticket to success.
It may take longer but building your own list is very profitable – mainly because you have built a relationship with your list – once people know, like and trust you they will buy from you.